Article and photo by Thomas Ethier
With the launch of their new in-house digital film studio at their rue Notre-Dame headquarters in Old Montreal, multiplatform digital content broadcaster Rousseau Communication has added video content creation to its comprehensive suite of automotive industry broadcasting solutions.
Rousseau Communication has added this key component to its multiplatform content creation solutions to diversify and broaden the scope of the content it delivers to various sectors of the automotive industry.
As Rousseau Communication President Jean-Luc Rousseau explains, over the years, the media company, which has built its reputation through the creation and delivery of relevant and diverse editorial content, is diversifying its communication solutions with the addition of these modern broadcasting tools.
“This latest initiative will bring our traditional industry trade publication company into the modern era,” summarizes Jean-Luc Rousseau. “The new studio is a key component in the execution of our transformation plan, since it solidifies our dominant position as a multiplatform content creator.”
Housed in a friendly environment, the Rousseau Communication studio oversees the creation of dynamic content captured through the lenses of three digital cameras. Planned initiatives via the Autosphere.ca platform include live webinar broadcasts featuring automotive-industry experts in their respective fields who will share information and insights.